Leading mass consumption company, with presence in Latin America and headquartered in Chile, began a digital transformation effort few years ago. However, it failed to advance as planned and ended up being faded away
Context
A leading mass consumer goods company with a presence in Latin America and headquarters in Chile began digital transformation efforts years ago; however, it failed to progress as planned and dissolved. There was interest in a digital transformation to allow the company to maintain and enhance its competitive position by enabling its strategy. The global context of digitalization and permanent development of the industry makes this a necessity in the short and medium term rather than an option for the future.
Opportunities detected
There was no shared vision to guide the company’s efforts around Digital, nor were there specific goals aligned with strategic processes.
The Digital Transformation strategy was understood as parallel to the business strategy, not a part of it.
There was little notion of what a digital transformation implies and its main concepts within the company, nor was there any involvement of its executives.
There was no area in charge of the efforts, no leader, no governance of the process, nor clarity regarding the next steps.
Proposed actions
Digital Transformation was presented, introducing key concepts and allowing all executives to become part of the effort and align expectations with a common understanding. The objectives behind the transformation were defined and aligned to the company’s strategy, with a clear goal as a result of the business; crusades and enablers were also described with stages to guide their efforts towards the objective. Work teams came together in workshops to define their crusades and enablers, identifying objectives and digital base initiatives to develop. Finally, the initiatives introduced by the groups within three years of implementation were sequenced, prioritizing initiatives with more significant impact while working on the enablers of future endeavors.
Impact
The firm established a goal of reaching an additional US$30 million in EBITDA during 2021-2023, through digital initiatives sequenced in a 3-year implementation roadmap.
